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When the family penny-pincher is spending wildly shopping online

These diseases affect the connections in the brain

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When your extremely proper mom is randomly swearing at people

These diseases affect the connections in the brain

Learn More

When your long-retired dad is wondering why work hasn’t called

These diseases affect the connections in the brain

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When the lifelong golf fanatic forgets how to play

These diseases affect the connections in the brain

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When your always- kind grandparent is often angry for no obvious reason

These diseases affect the connections in the brain

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These brain diseases don’t define us.

Illustration of a pen scribble to highlight the message that's used in the background
Older man with gray hair and a beard smiling while holding a soft serve ice cream cone, promoting joy and well-being for people with dementia, wearing a green shirt against a yellow background.

If you’re feeling like an outlier, frustrated, or overwhelmed, it’s not your fault. Alzheimer’s disease and other types of dementia are too often

misunderstood
stigmatized
complicated
‘invisible’ to most
and tough to talk about.

We’re working hard to change this and refocus on the person over the disease. We should be

finding hope every day
more confident, with tools and tips to live better
able to talk about it openly, without shame or judgment
supported by family and friends
Three friends smiling and posing together, one wearing heart-shaped glasses, promoting social engagement and support for individuals with dementia.
Older man with gray hair and a broad smile, promoting positivity and well-being for individuals with dementia, wearing a blue shirt against a yellow background.

You can prevent dementia entirely

You can prevent dementia entirely

It's a myth
Fact: Scientists around the globe have been trying to answer this question for years. Lifestyle choices can lower your risk of developing dementia, but today there is no guaranteed method known to prevent it 100%.